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06. March 2019SIMAC fair in Milan

SIMAC fair in Milan

Dear Customers and Partners,

It is with gratitude that we look back on our successful attendance at the SIMAC fair in Milan, the leading international fair for the footwear manufacturing industry. From 20 to 22 February, we presented our company and our product portfolio at an eye-catching stand, living up to our reputation as market and technology leader. Click HERE to take a look at the DESMA fair stand, which was well attended throughout the event.

On all three days of the fair we enjoyed high-level technical talks about the footwear business with customers, partners and potential new customers from all over the world. The visitors to our stand showed a keen interest not only in new, pioneering technologies such as Multi Section Injection for customised sole design and our automation solutions, but also in our tried-and-tested direct soling system and our expertise in the development of footwear moulds.

The question of digitisation – i.e. Industry 4.0 and the Internet of Things – was, of course, on everyone’s lips. DESMA Managing Director Christian Decker had the opportunity of presenting his ideas as one of the keynote speakers at the FOOTWEARISM CONFERENCE, which was held at the SIMAC for the first time this year. In a very well attended presentation entitled “PRODUTAINMENT – How in-store manufacturing requires new collaborations”, he took a look at the future of footwear manufacturing and customised, targeted production in line with the end-user’s requirements (mass customisation).

Even if the general mood at the SIMAC was somewhat mixed because of the current economic climate, the mood at the DESMA stand was thoroughly positive. It was a popular platform for lively discussions and was used not only to confirm ongoing projects, but also as an opportunity for the development of new ideas.

We should like to take this opportunity of thanking all our loyal customers and those who have been our partners for so many years for visiting us at the SIMAC, for your interest in our products and for giving us the chance to meet you in person.

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